Exeq - Quality inspection, made easy.

The ask

Exeq designs and installs AI visual inspection systems directly on production lines. Starting out, the company had to win over its first industrial clients with no brand image yet and nothing to introduce its business with. They asked us to create a logo. The task was twofold: inspire enough confidence in plant managers who are wary of working with a young company, and make sense of a technology the client will never get to see at work. So we laid the first foundations of their identity: a logotype, a tone of voice and a visual direction for the site.